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Communicating with the policymakers
Perchards can help clients who wish to press for changes in legislation or proposed legislation. Effective communications involve:
- Awareness and understanding of the political agenda;
- Identification of the key players in Brussels and Strasbourg, and in the capital cities of the Member States;
- Ability to transform what may be a highly technical case into briefings suitable for legislators and opinion-formers;
- A sense of timing, so that briefings are delivered when they will have most effect;
- A reputation for integrity and credibility as a source of reliable information.
Building effective channels of communication between business and the legislators involves:
- Understanding the issues that concern our clients;
- Understanding the social, political and economic context in which policy is formed;
- Understanding the political process so that the right message is delivered at the right time.
Communication is a two-way process. Perchards is in regular contact with officials and politicians, exchanging ideas and information to help them in policymaking while providing corporate clients and trade associations with advance intelligence and reliable background briefings.
Perchards has earned a reputation among opinion-formers, policymakers and business for our expertise, professionalism and objectivity. This has led to our being commissioned to carry out studies for governmental organisations in Europe and elsewhere. |
